Gathering senior professionals from diverse backgrounds
Responsibilities: Focus on regional market dynamics and business strategy. Primarily responsible for assisting clients in analyzing the regional policy environment, evaluating market entry strategies, and building bridges for cross-cultural business cooperation, ensuring international clients receive customized analysis that combines local insights with a global perspective.
Holding a Bachelor of Economics and a Master of Sociology from City University of Hong Kong, she worked in the industry research department of a well-known investment bank in Hong Kong, focusing on emerging markets in Southeast Asia. Prior to joining BIGS, she worked at an international business strategy consulting firm, responsible for several Asia-Pacific market expansion projects in the consumer goods and technology sectors.
Email: simcon@bjbri-insight.com
— Sim Zhang（Strategic Advisor）